How to make the first sale of your digital product

Making the first sale of a digital product is a milestone for any digital entrepreneur. You're probably looking forward to that moment, right?

Right now it may seem challenging. But don't worry: all it takes is a well-structured business and the right strategies to get sales going. In this article, the team of specialists at Cademí, Brazil's first Member Hub, will help you line up every process you need to get there.

So keep reading to learn about:

• How to make your first online sale
• Sales strategies for your digital business
• Lead magnets
• Paid traffic
• SEO
• Email marketing
• Launches
• Platforms

How to make your first online sale

First of all, to sell online you need to structure your digital business. That means being able to say what your niche is and who your audience is. On top of that, you need to identify your potential customers' pain points and needs.

If you don't have these answers yet, that should be your first step.

To define your product's niche, start by figuring out which market you want to work in: baking, fitness or digital marketing. Then decide which segment you'll focus on and which pain points you can solve in that space.

Also take some time to define your persona. That makes it easier to find the tone of voice for your communication. All of this, put together, will make your first sale (and every one after it) easier.

Sales strategies for your digital business

Business structured?

Then it's time to think about strategies to get seen by your audience. Today, the digital market has countless strategies designed to help boost online sales.

It's important to know and understand what can work for your situation and your audience. So let's look at the most popular and effective ones.

Lead magnets

In short, a lead magnet is a strategy to hook potential customers and turn them into leads. In other words, to collect important information such as their email and phone number. Lead magnets can be, for example:

• An ebook;
• A spreadsheet with automations;
• Useful checklists;
• A masterclass.

Whatever format you choose, remember that the content must deliver value. Otherwise, it will push potential customers away instead of drawing them in and converting sales.

Paid traffic

To help people find your business and your lead magnet, a good option is running ads on Google and Meta Ads. On both platforms, you can target delivery to exactly the audience you want.

In other words, your ads will be far more on-target and your budget tends to pay off faster.

SEO
Besides paid reach, you can also work on getting found organically. For that, your content needs to be optimized for SEO (Search Engine Optimization), that is, for search engines.

That way, when your customer searches for a solution on Google or YouTube, for example, they'll be led to your business.

Email marketing

“But what am I supposed to do with all these emails?”

Simple: build a relationship to turn leads into customers. For that, it's important to have an email marketing strategy. That means creating email sequences segmented for each audience. People who came in through each lead magnet or through a purchase, for example, should probably get different emails.

In short, the more personalized the approach, the higher the engagement.

Launches

In Brazil, the digital launch strategy was made famous by Érico Rocha. Since then, digital entrepreneurs have adapted it in many ways.

All of them aim to make more sales in less time. To do that, they rely on four pillars: story, scarcity, mental triggers and calls to action.

A lead magnet can be one of the strategies in your launch.

Choosing your platforms

Finally, another point that needs your attention is choosing the platforms you'll partner with in your business. In general, you'll need two:

• A payment gateway;
• A member area.

In short, the payment gateway is the company that handles communication between your bank and your customer's. Think of it as your credit card machine for remote transactions.

The member area, on the other hand, is the space your students will be taken to.

Many payment gateways also let you create a member area. But then your business is locked into that platform and you lose the chance to test other options and strategies. Independent platforms like Cademí, on the other hand, give you the freedom to test countless options.

If you'd like to understand this better, schedule a strategy call with one of our specialists. Start your business the best way possible.