How to cut your CPL by 50% with the diamond funnel and get qualified leads
If you're a digital product creator, you've probably felt like you're overpaying for leads. And, worse, that they don't convert.
First of all, we want to reassure you: you're not alone.
Cost per lead has been rising around the world. According to WordStream, a U.S. company that specializes in solutions to improve campaign performance, CPL has gone up 91% over the last three years. In the U.S. market, in fact, a lead now costs no less than US$23.
And converting them really does take more effort. After all, audiences already know the most popular strategies and aren't easily surprised. But don't worry, that doesn't mean cheap, qualified leads are impossible to get. It just means you need to invest in the right strategies, the ones that go beyond the obvious.
You can cut your CPL by 50% with the diamond funnel
The strategy, built by Cademí's specialists and validated over the past two years, can win leads in 2025 as if it were still 2015.
If you want to see results like these in your online business, keep reading this article to understand:
- What the diamond funnel is
- What makes your CPL so high
- How the diamond funnel brings cost per lead down
What is the diamond funnel?
You no doubt already know the concept of a sales funnel. After all, it has been around since the beginning of digital marketing and long before that. The diamond funnel is one of many variations on that marketing foundation. But it also draws on other sources from both the digital and the traditional market.
On top of that, it has its own technology.
Created by Matheus Benatti and Renan Corrêa, Cademí's CEO and CTO, the diamond funnel uses exclusive technology in which your leads consume content in an environment that doesn't feel like sales. More than that, it's a place where you have 100% of their attention: your learning area.
That way, the first objection is already overcome. Your lead won't half-watch the content because they see they're on a sales page and assume it's just the lead-in to a pitch.
You offer rich content and earn attention.
The specialists also designed the content in detail to turn the curious into customers. To do that, the content is split into three lessons whose goal is to get that ICP to:
- Know you;
- Like you;
- Trust you.
To make this work, the strategists created a script for how to handle each lesson, from the way the content is presented to the title and the cover image.
“By applying the strategy, leads become very cheap. Then the work continues. You need to educate them, and the ascension will happen inside the Member Hub,” explains Matheus Benatti.
Rayur, from Universidade do Dota, for example, acquired 3,600 leads in two months, and several of them went straight from the lead magnet content to the mentorship.
How the diamond funnel brings cost per lead down
We know, that's the question on your mind right now.
Beyond market shifts and the number of offers out there, other factors drive CPL up. Usually, the mistake lies in:
- Unappealing creatives
- Cold offers or offers with no differentiator
- Low-converting opt-in pages
- No content or nurturing strategy
All of these are addressed in the diamond funnel, since the strategy's playbook provides scripts for high-converting creatives and the strategy-building process includes a step-by-step guide to polishing the diamond.
“The idea isn't to create new products, but to work strategically with the ones that already exist. We've noticed that most digital product creators don't know how to build an offer and get it wrong when identifying what the irresistible lead magnet is”.
Another important point is combining two things: working to reach a cold audience and making a low-ticket offer.
Put together, all of these factors result in cheap, high-converting leads.
