Low CPL With the Diamond Funnel: Success Stories

Is your dream to get qualified leads without blowing your budget?

If you're a course creator or you work in paid traffic, we have no doubt it is. With cost per lead (CPL) rising every day, finding ways to bring it down is the big goal of the entire market.

What if we told you there's a way to cut that cost in half? Yes, we're talking about a CPL that's 50% lower. More than theory, in this article you'll see real cases of people who applied the diamond funnel and got surprising results.

• What the diamond funnel is
• Patrícia Roberta: how she grew her revenue 10x
• Rayur: he got 3,600 leads in two months
• Diego Lima: from R$ 0 to R$ 977K without paid traffic
• How you can get cheap leads with the diamond funnel

What the diamond funnel is

First, you need to understand the strategy behind the low CPLs we're about to show you. The diamond funnel is new to the digital marketing market. It was developed over the past two years by Cademí's CEO and co-founder, Matheus Benatti and Renan Corrêa, and tested and validated by a group of course creators.

The promise is to sell to a cold audience and move buyers up to high-ticket offers. To do that, the structure has three lessons with strategic content that lead the prospect to watch everything and then make the first purchase.

For it to work perfectly, you need a feature that's exclusive to Cademí, which lets you put all your leads inside your member area.

“It's not about offering a free product. It's about building an offer and giving the potential customer an experience,” explains Cademí CEO Matheus Benatti.

Patrícia Roberta's story: how she grew her revenue 10x

Patrícia Roberta, also known as Líder das Sócias, has 736K followers on Instagram and a community of 87K women seeking financial independence.

"I came to Cademí right at the start, because I wanted to professionalize my business," she explains.

After moving her business to Cademí and applying the strategy, she went from 30K to 600K followers. On top of that, she grew her revenue 10x.

"I deliver a free course in the same space where my paying students learn. I build authority and create a community. It's automatic: people who come from the free course start buying the other products."

According to her, the strategy is applied both inside each lesson and across courses and modules to increase the internal sales rate. In the very first month, revenue went from R$ 50K to R$ 100K, and her profit margin has only grown since then.

Rayur's story: he got 3,600 leads in two months

Rayur is the expert behind Universidade do Dota. He started with a YouTube channel where he made videos about the game and saw a market opportunity. He launched a member area with Cademí and, within 2 months, had captured 3,600 leads.

"Students join the free course, buy the paid course, and move on to the mentorship. The cascade effect is incredible. The method is essential; it makes a huge difference for me," he explains.

Diego Lima's story: from R$ 0 to R$ 977K without paid traffic

Diego is the expert behind Academia SerPsi, which teaches psychology to psychologists, and he's been with Cademí for two years.

"When I joined Cademí, I didn't have a single lead. Today I have 12,743."

Inside the member area, Diego's conversion rate averages 16%. That took the business from R$ 0 to over a million without investing in paid traffic.

How you can get cheap leads with the diamond funnel

Getting cheap leads is possible with the diamond funnel because all the technology and logic behind the content are built on the psychology that turns a curious visitor into a buyer.

Through your content, your lead will get to know you, like you, and trust you.

“It seems obvious, but in practice it isn't always done. We built a strategy that leaves no doubt this path will be followed.”

According to him, this idea came from noticing that a large share of Cademí's cancellations came from customers who weren't getting results. They weren't unhappy with the platform, but with their revenue. “We started thinking about how we could make Cademí generate money for our customers. About how to become a machine that creates fans in the shortest time possible, without spending.”

That's how the strategy combining technology, content, and offer building was born. And it has delivered incredible results like the ones in this article.

Want results like these? To apply the diamond funnel to your business, you don't need to create a new product. You need to find the diamond in your methodology (the very best of it) and offer it as one of the lessons.

That content will be delivered in the only digital space your leads won't see as a sales environment, so they'll stay more open to hearing what you have to say: your member area.

For it to work, though, you need a member area where you can have unlimited students. Otherwise, the per-student fee will make the strategy unviable.

Want to put the diamond funnel to work in your business? Click here and talk to one of our specialists.