3 online sales strategies examples for you to test
Increasing sales is every digital product creator's goal.
Beginners, veterans, those making multiple figures, or those who made their first sales not long ago. Everyone wants to sell more. To do that, it's important to know online sales strategies and test them all the time to figure out which ones work for your audience and your business.
In this article, Cademí's team of specialists will walk you through different strategies and help you find out which ones you haven't implemented yet that could boost the growth of your digital business.
So keep reading to learn:
- What sales strategies are
- How to work with online sales strategies
- Three online sales strategies
- Internal sales for digital businesses
What sales strategies are
In short, we're talking about methods applied to the business to boost your sales results. Unlike traditional, in-person sales, online sales strategies tend to be based on digital marketing or content marketing.
After all, since it's a completely different kind of contact, you can't use the same strategies.
Just to illustrate, think of a brick-and-mortar perfume shop and an online one. In the store, you can use scent marketing with a fragrant environment and let customers spray the product and feel it on their skin. Online, those options don't exist. So you need to invest in online sales strategies.
The same goes for courses, like yours.
How to work with online sales strategies
Before presenting the strategies themselves, it's important to understand a few other things.
Here on the Cademí blog, we always recommend starting processes like this one by revisiting your persona. It's important to remember who they are and how they behave. If you don't have one yet, start by creating it. That will keep a whole series of communication mistakes from happening.
Persona revisited or created? Then the next step is to understand that person's buying journey.
In the digital marketing world, this path is known as the sales funnel. In short, it's divided into three stages:
- Top of the funnel
- Middle of the funnel
- Bottom of the funnel
In this article, we explain each one in detail. But, in short, they refer to your potential customer's level of awareness. And that's exactly why they matter: depending on the funnel stage, your messaging and sales strategies will change.
3 online sales strategies for you to test
Cross-selling and upselling
These are probably two of the most popular strategies on this list. Beyond the world of digital marketing, they're also widely used by physical stores and big brands.
In short, cross-selling and upselling aim to increase the average order value, that is, the amount customers usually spend with your business. The difference is basically how the offer is made.
- Cross-selling: offering a product related to what's already being bought. For example, the shampoo and conditioner bundle at the supermarket, or the purchase suggestions online stores make when you add a product to your cart.
To be a cross-sell, the additional offer has to match what the customer was already going to buy. Ask yourself what other need might come up.
- Upselling: offering a higher version of your product, in other words, an upgrade. Or a product your customer buys without needing to go through an awareness process.
A quick purchase, made on an instant decision.
At the pharmacy, for example, when you get to the checkout you see an endless array of candy. That's an upsell: a product you just grab. For a digital business like yours, an upsell is something the customer quickly knows they'll need and sees as a great deal for the price.
If you sell a time management course, for example, offering a digital planner or an optimized spreadsheet to organize tasks would be an upsell.
Remarketing
What do you do with customers who abandon their cart? And with people who visit your site but don't buy?
Remarketing is a strategy that aims to stay in touch with these people and move them forward in the sales funnel. You can do it on social media, through Meta and Google Ads, and also with email marketing.
You can do anything from offering discounts to simply staying part of people's routine and reaching them more often, to remind them of your product.
Mental triggers
How do you communicate your digital business?
The narrative and the way you build your messaging are also an online sales strategy. That's why it's so important to have well-crafted storytelling and to include mental triggers (hooks) in your ads.
Basically, triggers are a persuasion technique that aims to grab attention and get the person to act faster. Examples of mental triggers include:
- Social proof: customer testimonials, content that shows transformation, etc.
- Scarcity: showing that your offer is unmissable, a unique opportunity that can't be passed up;
- Free stuff: a lead magnet or free trial.
Internal sales for digital businesses
On top of all that, working on internal sales, that is, selling to people who are already your customers, is also a strategy you need to test. At Cademí, Brazil's first Member Hub, we have features that make this strategy happen quickly and simply.
The results are incredible.
When he came to Cademí, Oney Araújo, from Código Viral, for example, saw results with this strategy in just three days. After migrating his students, he made R$ 17k in internal sales within 72 hours.
That's because students discovered products they didn't know about until then, but that would help them solve their pain points.
If you want to bring this strategy into your business, count on Cademí's specialists to help you. Schedule a strategy call right now to see how we can take your business to the next level.
