What Is Kiwify and How Does It Work to Make Money

Anyone who decides to enter the digital market usually runs into a series of words they have never heard before. In the digital product creator's glossary, some terms are a given. Kiwify is one of them.

In this article, we'll help you understand:

• What Kiwify is
• Kiwify's affiliate system
• How to make your first sale on Kiwify
• Built-in vs. independent member area

What Is Kiwify

In short, Kiwify is a Brazilian payment gateway.

This means that, with the company, headquartered in Balneário Camboriú, digital product creators get full support for processing their sales. All you need to do is create the product's sales page, whether it's a course, a mentorship, an ebook, etc. Then Kiwify takes care of communicating with your customers' banks and the whole process until the money lands in your account.

Like other payment gateways, Kiwify charges based on your sales. The fee (checked in July 2024) is 8.99% of the product price, plus R$ 2.49 per sale.

Just to illustrate: if your product costs R$ 997, after Kiwify's fees you'll receive R$ 904 per sale. For credit card payments, creators get paid in 15 days. For boleto and Pix, the money is available in 2 days.

Kiwify's Affiliate System

Like other payment gateways such as Hotmart, Kiwify lets you count on affiliates to help sell your digital product.

It's a strategy that can really boost your sales. After all, your business gets marketers working alongside you to promote your product. To do that, you turn on the affiliate system and set a commission for each successful transaction made by affiliates.

Some creators pay 5%, and others pay as much as 30%. It's important to understand your profit margin and also how much your affiliate knows about digital marketing and your specific field.

How to Make Your First Sale on Kiwify

Convinced to start your digital business on Kiwify?

Then the first step is to define the focus of your digital business. What do you have to teach? Whatever the answer, believe me, someone out there wants to learn it. An estimated US$ 360 billion was spent on digital products in 2022. And the numbers have kept growing ever since.

To make money with Kiwify, you need to have a product and know how to communicate it. Some important steps are:

• Know your persona: map out your target audience in detail. Try to understand their pain points, habits, and desires. That way, your messaging will hit the mark;
• Content creation: it's important to show that you know what you teach. So create quality content for social media and invest in lead magnets;
• Building authority: encourage your students, both paying ones and those who came in through a lead magnet, to leave testimonials and reviews of your product. Then use those stories as social proof to build your authority.
• Being present: answer questions and comments, and show that you're around and available to solve problems.

In short, to make sales you need a quality product and an online presence that shows exactly that.

Built-in vs. Independent Member Area

Besides selling digital products, Kiwify also offers a member area.

Here, it's important to understand the market and its nuances. When it comes to member areas, there are basically three options available:

• Built-in;
• Independent;
• Free.

If you choose a built-in one, like Kiwify's, you always have to sell through the same payment gateway. That means you lose the chance to test other platforms or move to an option with more profitable payment fees.

Between free and independent member areas, the difference is how you pay. After all, nothing is really free, right? Free member areas usually don't charge you to set up the structure. But they do charge based on how many students you have, which makes some strategies unsustainable in the long run. Independent ones, like Cademí, tend to charge a flat fee.

Speaking specifically about Cademí, the monthly fee is always the same, no matter how many students you have. So you can bring your lead magnet students into the platform and practice inside sales. Plus, the price stays the same forever. No annual increases or surprise fees.

Click here to learn everything Cademí's member area can offer you and book a strategy call with our specialists!