Irresistible lead magnet: how to convert way more leads

If you want to sell online, there's no way around it: the first step is getting the attention of your ICP (ideal customer profile). There are a few ways to do that, and using lead magnets is probably one of the most traditional and effective.

Yes, lead magnets still work really well.

To make them work, of course, you have to do things differently than 10 years ago. Audiences in general already know how the old game was played and find ways around it. That's why a lot of people say lead magnets aren't worth it, claiming the leads aren't qualified. In reality, the problem is using the same “worn-out” strategy.

- So how should you work with lead magnets?

In this article, Cademí's experts will explain not only that, but also:

• What a lead magnet is (and what it isn't)
• Traits of a lead magnet that actually converts
• How to promote your lead magnet and turn visitors into warm leads

What a lead magnet is (and what it isn't)

One of the mantras of digital marketing is “whoever has the attention has the power.”

And for good reason. Your ideal customer is constantly getting ads and stimuli from every direction, so catching their attention is the first step to kicking off the buying journey. Lead magnets are a great tool for that.

In short, a lead magnet is free content offered in exchange for your ICP's information, usually their name, email, and WhatsApp number. It could be an e-book, a mini course, a masterclass… whatever the format, the most important thing in building an irresistible lead magnet is that it truly delivers valuable content.

Remember: this is the first step of your sales funnel.

Your lead magnet needs to make a good impression by solving a pain point for your (now) lead and leaving them wanting more.

So if the content is too generic, too complex, or hard to consume, it simply won't convert well. Even worse, it will attract leads who will never engage with your paid content. The result is a CPL through the roof and lists full of browsers who will never buy from you.

Traits of a lead magnet that actually converts

If you're on the team that believes lead magnets don't work anymore, we have news for you: you're leaving money on the table. At Cademí, for example, we created the exclusive Diamond Funnel strategy, which, in short, is based on offering three lessons inside the member area.

Put very simply, you could say it's a new way of working with lead magnets.

And the results with the diamond funnel are off the charts. Besides a much cheaper CPL than what's “normal” these days, the strategy has also produced qualified leads who buy inside the member area. Many of them even go straight to high-ticket offers.

+ Click here to see success stories

This is possible because the whole structure of the strategy is built to guarantee a lead magnet that actually converts. That means your lead will:

• Know you;
• Like you;
• Trust you.

All of it through the content you offer.

“With the diamond funnel, this is done through the three lessons. We have a proven structure for doing it, covering everything from how the content is presented to the interface where it's delivered,” explains Cademí's CEO, Matheus Benatti.

Following that logic: for your lead magnet to work, you need to deliver value.

Do e-books still work?

For a long time e-books didn't work because audiences were saturated. But when they're packed with content, they work again. According to Benatti, the idea is to offer a quick win, something that gets your lead excited and builds authority.

“With the diamond funnel, we have the advantage that this offer happens outside a sales environment. That helps the lead lower their guard and be more open to listening,” he adds.

It was with this logic that Rayur, from Universidade do Dota, for example, got 3,600 qualified leads in two months.

How to promote your lead magnet and turn visitors into warm leads

The diamond funnel results are only possible with Cademí, Brazil's largest Member Hub. That's because, besides the technology behind the strategy, built by our team, we also have a business model that makes it possible to add unlimited leads.

After all, more than just an external member area, Cademí is a tool that will help you sell more without ever charging extra fees.

• You can add as many leads as you want to your platform;
• Once you sign the contract, the price is locked in for life.

Otherwise, adding non-paying leads would become an unsustainable cost.

So if you want diamond funnel results in your digital business, click here to learn more. And if you'd rather start with just an irresistible lead magnet, remember: you need to get your lead to know, like, and trust you.