How to implement high-ticket sales in your digital business

Implementing high-ticket sales is a goal for many digital product creators.

After all, it means the business has reached a new level in the market. But this topic raises a lot of questions. The main ones are: when and how do you start selling a high-ticket digital product?

If you're facing this dilemma right now, the experts at Cademí (the first Member Hub in Brazil) will help you understand:

• What high ticket is
• Examples of high-ticket digital products
• How much a high-ticket product costs
• How to implement high-ticket sales

What is high ticket?

First things first, it's important to understand what high ticket means.

In short, it's a term digital marketing borrowed from English that refers to a high price point. We're talking about digital products with a more carefully built, high-quality offer, which increases their perceived value and, as a result, the price charged.

It's also important to notice a difference: the higher a product's ticket, the more dedication the creator gives the customer. On the other hand, the lower the investment, the more independent the customer should be.

An e-book, for example, is low ticket. The creator just writes and distributes it. A mentorship, on the other hand, is high ticket and requires hours of attention (one-on-one or in a group).

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While that's the difference for the customer, for the creator the high-ticket model tends to bring higher revenue, even with fewer sales.

Other advantages of working with high-ticket offers include:

• Less competition compared to low-ticket digital products;
• Higher profit margins;
• More authority, including for selling low-ticket products;

But for it to work, you need to know the market and your target audience, and apply the right strategies to your business.

Examples of high-ticket digital products

Still have questions? Let's look at some practical examples to make it clearer.

1. Imersão Golden Circle (Matheus Sanfer)

Getting into the event requires an application reviewed by Sanfer's team. Only those selected get to see the price, but given how exclusive it is, there's no doubt: it's a high-ticket product.

What the offer includes:

• A two-day in-person immersion, with Sanfer himself and other big names in the market;
• 3 weeks of post-immersion bootcamp;
• Implementation materials kit;
• Full access to the member area for 2 months;
• Executive happy hour;

2. Programa Atena (Gabi Cervantes)

Priced at R$4997, the program is a mentorship that builds a reliable, profitable evergreen structure with you over 12 weeks. Everything is done by Gabi herself, meaning maximum dedication from the expert.

It also includes:

• The eternal funnel method;
• Exclusive support;
• WhatsApp groups;
• Exclusive member area;
• Exclusive masterclasses with experts;
• 8-figure copy templates;
• Priority access to future launches;

Notice that in both cases the offer includes dedicated time and much more personalized help.

How much a high-ticket product costs

In short, the market considers products up to R$ 100 low ticket, those up to R$ 1000 mid ticket, and those above R$ 1000 high ticket. They're usually mentorships, in-depth training programs, personalized consulting and so on.

How to implement high-ticket sales

Want to start working with high-ticket offers?

Then the first step is to figure out whether this is the right time for your digital business to implement this strategy. A good indicator is: do you already have a product ladder?

If the answer is no, the first step is to build your ladder. In short, that means having a sequence of products offered to customers according to each one's buying journey and level of awareness.

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Not everyone is ready for your high-ticket offer. You need to nurture the customer and, at the same time, build your own authority as an expert.

Product ladder done? Then the next steps to implement high ticket are:

1. Understand the specific strategies

Even though they're digital products, high-ticket offers need different sales strategies. For starters, they generally aren't sold evergreen and are always tied to a launch.

It's also common to use a webinar as a lead magnet. And according to Cademí's CEO, Matheus Benatti, a good strategy for this content is the diamond funnel, a method made possible by Cademí's features.

“It's a sales model with a counterintuitive approach compared to what the digital market does. In short, you teach the what and sell the how,” he explains.

2. Personalize the sales process

Since it's a high-priced product, you need to take some precautions with sales. Otherwise, your launch results can be hurt by a large number of declined transactions and by customers who don't have enough credit available.

To get around these problems, here are some options:

• Cart warm-up product: create a low-ticket product just so your customers make an earlier purchase, so the bank sees the high-ticket purchase as trustworthy;
• Down payment + installments: if your sales will open during the webinar, you can ask for a down payment on the spot and the rest the next day, paid through your sales team during business hours.

What matters is making sure the purchase happens after the “aha” moment (peak excitement) to avoid drop-offs.

3. Train your team

Businesses that sell high-ticket offers usually have a team behind them.

Even if not everyone is involved in the launch, it's important for everyone to be on the same page. So run a training session to explain what the launch is, what the offer is, who the target audience is and what objections they're likely to have.

This will ensure consistent communication and, as a result, more authority throughout the process.

4. Pay attention to post-sale

Post-sale is an important stage for every product, since it's one of the factors that determines whether the customer will buy from you again. But with high-ticket offers, it matters even more.

Invest in offering premium support, ideally with human service and on channels that are quick to reach.

5. Choose the right partners

Beyond the diamond funnel, there are other strategies and features exclusive to Cademí that will make your high-ticket offer sell much more. In-app sales inside the member area, for example, and the use of banners will boost your reach in unimaginable ways.
To learn more, book a strategy call with one of our experts and find out how we can help!