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How to make money on Hotmart in 2024

5 min read

How to make money on Hotmart in 2024

Anyone who wants to start a business will, at some point, hear about the possibility of making money on Hotmart. And the natural next step is to wonder whether it's really possible and whether the digital market is already saturated.

Did we get that right?

It's an easy guess to make, because most online entrepreneurs go through these same moments. But the good news is you don't have to go through them alone. In this article, the experts at Cademí, Brazil's first Member Hub, will answer all your questions.

First things first, a quick clarification: yes, you can still make money on Hotmart. But it's not as simple or effortless as you may have been led to believe. So keep reading to learn:

What Hotmart is and how it works

In short, Hotmart is a company that sells digital products in all kinds of formats. On the platform you can sell (and buy), for example, courses, ebooks, app subscriptions, and access to podcasts and audiobooks.

In the industry, that's what we call a payment gateway.

As a pioneer in Brazil, Hotmart is now one of the leading names in this kind of service. It's even used as a synonym for selling online.

All in all, there are three ways to make money with Hotmart. You can be an online course creator, a co-producer, or an affiliate.

Making money with Hotmart

The first step to start making money on Hotmart is choosing which of these three roles you'll play.

Producer: as the name suggests, the producer is the expert who shares their knowledge in a digital product.

Affiliate: an affiliate is basically a salesperson. Someone who knows paid traffic or has the same target audience as a given product and can therefore make sales in exchange for a commission.

Co-producer: usually someone behind the camera. It could be a strategist, a filmmaker, or anyone the expert believes can help them and with whom they want to split earnings 50/50, directly at the source (that is, on Hotmart).

In every case, you need to sign up for Hotmart. For producers, the next step is to register the products they want to sell. If the product has a co-producer, you just add them at this point too. Affiliates, on the other hand, get a marketplace with all the digital products they can sell: just pick one and you'll get a unique link to track your sales.

Online business ideas to open your mind

Decided to create your own digital products? To help you understand the market, we picked the five top-selling markets of 2024:

  • Health and wellness
  • Education
  • Pets and gardening
  • Finance and investing
  • Marketing and sales

At Cademí, we have Member Hubs covering all of them. And, as we've mentioned in this article, the approach varies with each creator's target audience.

In marketing, for example, Oney Araújo has Viral Verso, where, in short, you'll find a range of courses on going viral and creating content. Meanwhile, Matheus Sanfer focuses on digital marketing strategies for sales.

Notice: it's the same topic, marketing. But each one speaks to a specific audience with specific pain points. And both are successful in their businesses.

Starting from the topics on this list, you'll probably be one step ahead in making sales, since they're the most searched topics in the market.

How to build an online business from scratch

As we've said in this article, you can make money on Hotmart or on any other payment gateway you choose. But it's not just a matter of uploading some content and getting rich.

It's a job like any other. In other words, it takes work and dedication. The first step to creating a successful digital product is picking a market niche. To do that, run detailed market research to identify, within your area of expertise:

  • Target audience;
  • Content demand;
  • Pain points you can solve with your knowledge.

With this information, the next step is to figure out the best format for your digital product. Think about both what your audience prefers and what will be easiest for you to create.

Then remember to create quality content and invest in sales strategies to succeed. Good bets include, for example, digital launches and internal sales.

Other payment gateways

On your journey as an online entrepreneur, it's also important to keep in mind that Hotmart isn't the only option on the market. As a pioneer in Brazil, the company became the most popular one. At times, it's even used as a synonym for selling online courses.

But there are more options for selling your digital products.

Today, there are other options that are very popular among digital product creators. So our tip is: understand the differences between them before you choose. And, if possible, go with an independent member area. That way, you can switch gateways if you feel your choice wasn't the best.

To learn more, book a time with one of Cademí's experts. Our team is ready and waiting to help you take your business to the next level.

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