Netflix-style member area: how to create one and transform your business
Want to improve the experience of your online course students?
That's an investment that's truly necessary. In an increasingly connected society, with access to options for pretty much everything, the details are what build loyalty. And in an online course, navigation is more than a detail. After all, if students feel lost, they may give up or even go through your lessons the wrong way and come away with a bad impression of your digital business.
Netflix-style member areas emerged from this market need.
Someone in the digital market has probably already told you to invest in this model. Or maybe you took a course that had a Netflix-style member area yourself and ended up with lots of questions.
That's why, in this article, the Cademí team will explain the concept, the benefits, and how to go beyond the Netflix style.
Ready? Let's go.
In this article, you'll learn:
- What a Netflix-style member area is
- The benefits of investing in this format
- How to go beyond the Netflix style
- Who uses the Cademí style and what it is
What is a Netflix-style member area?
Popularized a few years ago by Cademí, it's basically a platform model fully inspired by the navigation of movie and TV streaming services. As the name suggests.
When they buy your digital product, students receive an email with a username and password to access your platform. Right after that, they can see all your material neatly organized.
- Videos;
- PDF content;
- Podcasts;
In short, every format and product together, in an interface students are already used to navigating, so they won't have trouble finding their way around. But fully customized with your brand identity.
Why invest in a Netflix-style member area?
First of all, as we've already said in this article, investing in user experience is a must. To illustrate, a Forrester Research study found that a good experience can increase conversion by up to 400%.
With a Netflix-style member area, that's just one of the advantages. With this model, your digital business will also get:
- Higher student engagement and retention;
- Higher satisfaction rates (a result of the previous point, since more students will consume the full content and want to interact);
- More authority for you as an expert (since students will have the chance to see all your content)
- A fully customized environment;
- An individualized experience, based on each student's consumption.
Not to mention how much easier it is for you, the expert, to upload lessons, edit the platform, and handle all communication faster, because everything is in one place.
You can go beyond the Netflix style with the Cademí style
Netflix-style member platforms emerged in 2020, when Cademí created the trend. Since then, the model has been copied across the market. But some things only the Cademí style can offer you.
That's because our business model differs from the rest of the market in a few ways.
Flat fee
We don't raise your fee based on the number of students on your platform, and we don't have annual increases. The price you sign up for is locked in for life.
That gives your business greater financial predictability. It also opens the door to exclusive strategies that will take you to another level.
“Most people play the launch game. But the truth is that a launch is a funnel, not a business model,” explains Matheus Benatti, CEO of Cademí. “Every 60 days there's a huge effort to bring more people in. When it ends, the cycle starts over. The idea here is to work after the strategy and the sale,” he continues.
A member area that's also a sales area
One result of the flat fee is that, once inside Cademí, your digital business gains sales opportunities that were unimaginable before. Like the exclusive diamond funnel, which drives inside sales.
To illustrate, that's how one digital product creator made R$180 thousand after moving all their students to the new platform, without spending anything on paid media. The same method led another creator to sell their mentorship to a lead who came in through a lead magnet. In a traditional sales funnel, it would take months before the offer was even made.
“Acquiring a lead with a free product costs much less than with a mentorship. Imagine paying for that and turning it into a sale of more than R$10 thousand? It's unreal, but when you apply the strategy, it happens,” says Cademí's CEO.
Automated migration
If your digital business already has students spread across several platforms, consolidating them is a headache: how do you move everyone to the new system?
At Cademí, student migration is automated and done in batches of up to 5,000 contacts at a time. In just a few hours, you'll have everyone inside your new member area.
Banners with sales links
Another option is to sell to your customers through banners, which can be single banners or a carousel with more than one call to action leading, for example, to:
- Upcoming products;
- Older products that still make sense for that customer;
- Special offers;
- Loyalty programs;
Human support
You'll never feel alone. From the sale onward, our team of specialists is available to explain, answer questions, and clear things up. After the purchase, that's still the standard.
Besides the Help Center, where you'll find step-by-step guides for building your Netflix-style member area, meetings will be scheduled to help you at every stage. That includes defining the best strategy for structuring your content and setting up your first product. And for as long as you're a Cademí customer, you'll have a team of specialists available any time in a WhatsApp group.
Gamification features
Cademí-style member areas come with two built-in gamification features: points and leaderboards. With them, engagement goes up while dropout and refund requests within 7 days go down.
Easy integration
It's important to understand that your member platform needs to integrate with other platforms, such as your payment gateway, CRM, and so on.
Cademí has an open architecture, which makes it easy to integrate with other platforms that are part of your digital business's routine. For payments, more than 40 gateways are already available in the system. And if you need to integrate with any other platform, just ask our specialists for help.
The best server on the market
On launch day, any error is fatal. That's why you need to be sure your platform won't let you down. At Cademí, we have the best server on the market, to make sure you never run into stability problems.
Just to show what we mean: we've had three launches from huge players running at the same time. A whole day averaging 70,000 hits per minute, without a single glitch on the server.
Check out member areas that use the Cademí style
The biggest experts in the digital market chose Cademí to create their member areas. They include names like Duda Vieira, André Cia, and Oney Araújo.
They have all grown their sales with the possibilities Cademí offers.
But they're not the only ones here. Banco Inter and Banco Modal also chose Cademí's technology. That also guarantees your platform will have maximum data security (for both you and your customers), because serving them meant passing an audit by Brazil's Central Bank and proving how we handle security and stability.
Click here to schedule a strategy call with Cademí's team of specialists. Explore every possibility for your digital business and join the market's favorite platform.
