What Is Cademí? All About Brazil's First Member Hub

What is Cademí?

At some point, anyone building a business in the digital market will run into this question. After all, we're talking about Brazil's first Member Hub and the chance to take digital businesses to the next level.

You probably want to improve your business, and that's why you're looking for this answer. So in this article we'll answer it and also help you understand:

• What Cademí is
• How does a Cademí-style member area work?
• Netflix-style vs. Cademí-style member area
• Student import
• Integration with payment gateways

What Is Cademí

Founded in 2020, Cademí is Brazil's first Member Hub.

In short, a company fully focused on building independent member areas for digital businesses.

If you've ever heard the term "Netflix-style member area", it was born at Cademí.

With this model, digital product creators were able not only to bring all their products together on a single platform but also to have complete freedom to customize it (with the option to apply 100% of their visual identity). They also get:

• Frameworks and features that help you sell more while investing less;
• The option of gamification;
• Predictable costs and earnings;
• Customer service
• Stronger data security.

How Does a Cademí-Style Member Area Work?

Independent Member Areas, like Cademí, were born out of a market need. Basically, the desire to test new payment gateways and manage students across all products without abrupt platform changes.

Beyond that, an important issue was the need for a better navigation experience for users.

With Cademí, all of these needs are met in a way that's unique in the market. That's thanks to the business model we've adopted, which gives you:

Unlimited Students

Unlike many member areas, Cademí doesn't limit how many students you can add to your platform. You're free to add as many students as you want and test all kinds of strategies without affecting what you pay.

Human Support

Throughout your journey at Cademí, you have the support of marketing specialists and digital product creators. From signing up through your launch and beyond, the team guides you and brings input that will help you grow your business more and more.

You'll even get an exclusive WhatsApp group to talk directly with the team and get quick answers.

Gamification

Once on the platform, you can count on native gamification features like rankings and points to reduce dropout and refund requests after 7 days. It also improves engagement across your cohorts.

You can also create conditional release paths for your products. It's a simple way to make sure your students stay engaged throughout the whole process instead of just watching random lessons.

Intuitive Interface

For both your students and you, the platform is designed for easy navigation. Some tasks take just a few clicks, for example:

• Uploading lessons;
• Customizing the platform;
• Adding banners and changing copy (on buttons, emails, etc.).

The platform also offers webhook and API features, which enable automations for onboarding, welcome messages, and alert points along the customer journey. Meanwhile, your students get a system that's simple to use.

Engagement Data

In the Dashboard, you can track your students' content consumption and access detailed reports on their activity. They'll help you understand which lessons are engaging and what needs to be improved.

Netflix-Style vs. Cademí-Style Member Area

In 2020, Cademí pioneered the Netflix-style member area.

In this model, students use an interface they're already familiar with, with intuitive navigation across your content. But, more importantly, they can see all your digital products, even the ones they don't have access to.

Over the past few years, however, the format has become popular and can now be found on other platforms. In our latest update, we introduced the Cademí style, where your member area becomes a member hub and, on top of all the features mentioned above, offers things only Cademí can:

• The option of internal sales, through the exclusive diamond funnel;
• Predictable pricing, since there are no extra fees and your contract price never goes up (it's locked in for as long as you're a customer);
• Exclusive features to prevent churn and refunds;
• New frameworks constantly being tested and validated and, when they fit your business, presented to you as a possible new strategy;

Student Import

If you already have a digital business, one important question for you will be importing your students into the new platform. Don't worry: at Cademí, it's automated and done in batches.

In just a few minutes, all your customers can be accessing your hub. And making new purchases through it!

To illustrate, in this other article we tell the story of a customer who made R$ 180,000 in sales just by bringing all their customers into a member hub and letting them see all their content, not just what they already had access to.

Integration With Payment Gateways

As an independent member area, Cademí doesn't process payments for your digital products. So you'll need to use a payment gateway. Some of the most popular options among digital product creators are:

• Hotmart
• Eduzz
• Greenn
• Ticto
• Kiwify

In this article, we explain how each of them works. But the important thing is that we have automatic integration with these and more than 30 other payment gateways. And if the one you use isn't on the list, it can be implemented, as long as, like Cademí, it has open communication.

In short, whichever company you choose will handle communication between you and your students' banks, making sure transactions go through successfully and securely. Meanwhile, Cademí takes care of delivering the content after payment (or, in the case of lead magnets, unlocking free access).